Sprout Social vs Hootsuite - Which is Best?

Sprout Social vs Hootsuite - Which is Best?

The Ultimate Social Media Management Showdown: Sprout Social Versus Hootsuite

When it comes to managing social media accounts, there are two tools that consistently rise to the top: Sprout Social and Hootsuite.

Both offer a variety of features, from monitoring analytics to scheduling posts, but which one is the right choice for your business?

This article will provide an in-depth comparison of the two platforms, including features, ease of use, pricing, and customer support. We will also discuss the pros and cons of each, so you can make the best decision for your social media needs.

Comparing the features and benefits of Sprout Social and Hootsuite is the first step to determine which social media management platform is best suited for your business. Both provide comprehensive solutions for managing multiple social media accounts, but there are some key differences.

Sprout Social offers a wide range of features, including social listening, analytics, team collaboration, and more. It also provides opportunities for businesses to engage in meaningful conversations with their customers.

Hootsuite, on the other hand, is a more basic platform that focuses primarily on scheduling posts and tracking analytics. It does offer some engagement features, but they are not as comprehensive as those provided by Sprout Social. Ultimately, the decision of which platform to use will depend on the specific needs of the business.

Platforms

Frequently, businesses are faced with the decision of which social media management platform to use: Sprout Social or Hootsuite. Both platforms offer features that make managing social media accounts easier. Sprout Social's platform allows users to easily schedule and manage posts across multiple accounts, as well as monitor conversations and streamline customer service.

Hootsuite also offers scheduling and analytics tools to help users manage their accounts, as well as integration with third-party applications to add extra functionality. The two platforms also differ in terms of pricing. Sprout Social has a more expensive subscription model, but its features are tailored to larger companies.

Hootsuite offers a wide range of plans and pricing options, making it a great choice for businesses of all sizes. Ultimately, the decision of which platform to use comes down to individual preferences and budget.

Platforms

Ease of Use

Generally speaking, both Sprout Social and Hootsuite are designed to offer straightforward user experiences. Sprout Social stands out with its intuitive and visually pleasing user interface. It is designed to be a breeze to navigate and has handy drag-and-drop features to help save time.

Hootsuite offers a simpler interface, but still provides a wide array of features to keep users engaged. Both platforms offer the ability to manage numerous accounts from a single dashboard. Sprout Social allows users to quickly switch between accounts with one click, while Hootsuite offers the ability to easily track and respond to conversations in real-time.

Both platforms also provide users with helpful tutorials and FAQs to help maximize the user experience. In the end, both Sprout Social and Hootsuite offer easy-to-use solutions for social media management.

Sprout Social vs Hootsuite - Which is Best?

Pricing

When it comes to pricing, Sprout Social and Hootsuite offer plans for varying levels of user needs. Sprout Social offers three plans: Standard, Deluxe, and Premium.

Standard costs $99/month, Deluxe costs $149/month, and Premium costs $249/month. Hootsuite offers four plans: Free, Pro, Team, and Business. Free is free, Pro costs $29/month, Team costs $129/month, and Business costs $599/month. Sprout Social also offers a free trial for 30 days.

Hootsuite's Pro plan has a 30-day free trial, along with a free version of the product. Both platforms provide users with a variety of features that are tailored to their individual needs and budgets.

Pricing
Support

In addition to their pricing plans, both Sprout Social and Hootsuite offer comprehensive customer support options. Sprout Social offers 24/7 support via live chat, email, and phone, as well as a knowledge base with helpful articles and resources.

Hootsuite also provides 24/7 support, offering live chat, email, and phone assistance. They also have an extensive library of tutorials to help users get the most out of their product.

Both services also have extensive online communities for users to communicate with one another and stay up-to-date on the latest features and updates. Ultimately, both Sprout Social and Hootsuite offer great customer support options to help users get the most out of their product.

Verdict

Although both Sprout Social and Hootsuite offer a range of features and tools for managing social media accounts, it can be difficult to decide which platform is best for your needs. Based on the pros and cons of each discussed in the previous subtopic, one clear conclusion can be drawn: Sprout

Social is an ideal choice for businesses of all sizes, from startups to enterprises. It offers an intuitive user interface, powerful analytics, and collaborative features that make it a great value for the price.

On the other hand, Hootsuite is better suited for individual users and small businesses that need a simpler, more affordable solution. All in all, Sprout Social is the better option for businesses that need a comprehensive social media management platform.

Verdict

Frequently Asked Questions

Sprout Social and Hootsuite both regularly update their software to ensure that their users have the best experience. Sprout Social typically releases updates monthly, while Hootsuite releases updates quarterly. These updates can include new features, bug fixes, and other improvements. It is important to keep your software up to date in order to take advantage of the latest features and have the most reliable experience.

Data from social media accounts is typically organized and presented in a dashboard-style format. This format allows users to clearly view all of their account metrics in one place. Different metrics, such as post engagements, follower growth, and impressions, can be tracked and displayed in a way that makes it easy to analyze and compare. Additionally, some social media management platforms also offer customization options, allowing users to tailor the data to their specific needs.

Yes, there are many other alternatives to Sprout Social and Hootsuite, such as Buffer, Agorapulse, Sendible, and SocialPilot. These tools all provide similar features such as scheduling, analytics, and team collaboration. However, they also all have unique features that might be better suited to your specific needs. For example, Buffer offers features such as Tailored Audiences, while Sendible includes CRM Integration. It's important to research and compare the different features of each tool to determine the best option for your specific needs.